A planogram is a visual marketing tool that frequently forms a part of a bigger visual marketing strategy. Planograms are a crucial means for creating visual merchandising selections to entice clients to make purchases. Learning the answer to 'What is a planogram?' is important for those who want a career in visual merchandising or manage a brick-and-mortar store.
In this article, we answer the question 'What is a planogram?', discuss how to use them, explain how to read one, provide tips and share its benefits for your understanding. Learning more about the subject can help you increase the sales of the organisation you work for and help you grow as a professional. While advertisements and other promotional efforts are major components in increasing the revenue of a business, this also refers to the specific choices retailers make for their physical stores. Merchandising highlights an organisation's efforts to advertise its goods to consumers and persuade them to make a purchase successfully.